Sierra Guitar Endorsement

FOR IMMEDIATE RELEASE:

Penny Menze Endorses Sierra Guitars!

Charleston, SC, April 12, 2010–

Sierra Guitars is happy to announce guitarist and singer-songwriter Penny Menze as the newest endorser of Sierra Guitars!  Penny plays the Sierra Alpine SDS55CETS Acoustic-Electric in Vintage Sunburst.

After officially signing an agreement with Sierra Guitars earlier this month Penny Menze stated, “My Sierra Guitar has become a constant companion. I love the consistent bright resonate sound. In regards to the action, I’m impressed with how easy it is to play. I keep two guitars with me for shows. My Alpine Sunburst is one. It has also become my writing companion. This guitar has been a gift and it produces gifts. Thank you Sierra!!!!!”

Growing up in Arizona, Penny spent most of her time outside; camping, hiking, mountain climbing, and riding dirt bikes all over the State. When she was 7 years old, her Mom made her take piano lessons. At age 9 she switched to guitar. Her Father gave her a Johnny Cash cassette tape and a radio shack tabletop cassette player. Penny found a Lynn Anderson album, and listened to it over and over. She knew she wanted to be a country singer. By the time she was 15, Penny landed her first “gig”. So she went home and used that cassette recorder and learned as many songs as she could. By 16 she was penning her own songs.

Penny eventually formed her own band, Penny and the Loose Change Band and after 15 years of steady work in Arizona, and two marriages, she decided in 1998 to make the move to Nashville. She sang on the Ryman Stage (home of the Grand Ole Opry) while auditioning for the Tammy Wynette Story. She’s raised her son, been married a couple times, and made a living playing music. In 2006, she connected with producer Alan

O’Bryant of the Nashville Bluegrass Band and put together an acoustic roots sound with a bluegrass blend with some of the finest musicians in Nashville.

In January 2010, Penny finished up her latest project, an album called “Planes, Trains, Trucks…Lovin’ and Leavin’”. A grassroots/country effort, this record features worldclass bluegrass musicians.

For information about Penny Menze visit her websites at: http://ats.pennymenze.com/ and http://www.myspace.com/pennymenzemusic

Sierra Guitars are exclusively distributed by Musicorp. For more information or to become a Sierra dealer, please call 800-845-1922 or visit www.sierraguitars.net.

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About Sierra Guitars:

Sierra Guitars brings an organic approach to acoustic guitar design, producing captivating sound across all ranges.

Inspired by the Sierra Nevada Mountains, the naturalistic guitar line is designed to motivate musicians, encourage

imagination and move audiences. Sierra Guitars offers unique, signature features that characterize natural elements in

each of its six acoustic guitar series: The Sequoia, The Alpine, The Northstar, The Sunrise, The Tahoe and The

Palisades. Sierra musicians are the creators, the discoverers, and the inventors of music. Sierra Guitars are designed with

the passionate and discerning musician in mind, utilizing high-quality materials and original, cutting-edge design

techniques, resulting in a clean, earthy acoustic tone. Sierra is an environmentally conscious manufacturer using recycled

paper products for its packaging and promotional materials. Each Sierra guitar is carefully checked and fine-tuned before

shipping out by a dedicated quality control team. Sierra Guitars is exclusively distributed in North America through

Musicorp, LLC. To become a Sierra dealer or find out more, please contact us at 1-800-845-1922 or visit

www.sierraguitars.net.

Media Contact:

Laura Pilcher

Musicorp Marketing Manager

laura.pilcher@kmcmusic.com

843-745-8501, ext. 3084